Billabong Case Study Hsc Business Studies

To the student vi

About the authors vii

How to use this book viii

About eBookPLUS x

ICT activities xi

Acknowledgements xii

Chapter 1 Role of operations management 4

1.1 Introduction 4

1.2 Strategic role of operations management 9

1.3 Goods and/or services in different industries 15

1.4 Interdependence with other key business functions 18

Chapter 2 Influences on operations management 22

2.1 Main infl uences on operations management 22

2.2 Corporate social responsibility 35

Chapter 3 Operations processes 42

3.1 Introduction 42

3.2 Inputs 43

3.3 Transformation processes 49

3.4 Outputs 69

Chapter 4 Operations strategies 72

4.1 Performance objectives 72

4.2 New product or service design and development 78

4.3 Supply chain management 81

4.4 Outsourcing ? advantages and disadvantages 89

4.5 Technology ? leading edge, established 94

4.6 Inventory management 97

4.7 Quality management 101

4.8 Overcoming resistance to change 107

4.9 Global factors 113

Billabong case study 116

HSC practice questions 124OPIC 2: MARKETING 126

Chapter 5 Role of marketing 128

5.1 Introduction 128

5.2 What is marketing? 130

5.3 Strategic role of marketing goods and services 131

5.4 Interdependence with other key business functions 135

5.5 Production, selling, marketing approaches 136

5.6 Types of markets 143

Chapter 6 Influences on marketing 148

6.1 Introduction 148

6.2 Factors infl uencing customer choice 148

6.3 Consumer laws 155

6.4 Consumer laws and specifi c marketing practices 158

6.5 Ethical infl uences 163

Chapter 7 Marketing process 174

7.1 Introduction 174

7.2 Situational analysis ? SWOT analysis and product life cycle 175

7.3 Market research 180

7.4 Establishing market objectives 186

7.5 Identifying target markets 190

7.6 Developing marketing strategies 193

7.7 Implementing the marketing plan 196

7.8 Monitoring and controlling the marketing plan 197

Chapter 8 Marketing strategies 204

8.1 Introduction 204

8.2 Market segmentation 204

8.3 Differentiation and positioning of product/service 208

8.4 Products ? goods and/or services 212

8.5 Price and pricing methods 220

8.6 Promotion 227

8.7 Place/distribution 236

8.8 People, processes and physical evidence 240

8.9 E-marketing 244

8.10 Global marketing 251

Billabong case study 256

HSC practice questions 260C 3: FINANCE 262

Chapter 9 The role of financial management 264

9.1 Strategic role of fi nancial management 264

9.2 Objectives of fi nancial management 266

9.3 Interdependence with other key business functions 268

Chapter 10 Influences on financial management 270

10.1 Introduction 270

10.2 Sources of fi nance ? internal and external 270

10.3 Financial institutions 278

10.4 Infl uence of government 284

10.5 Global market infl uences 285

Chapter 11 Processes of financial management 288

11.1 Planning and implementing 288

11.2 Debt and equity fi nancing 295

11.3 Matching the terms and sources of fi nance to business purpose 297

11.4 Monitoring and controlling 300

11.5 Financial ratios 309

11.6 Limitations of fi nancial reports 323

11.7 Ethical issues related to fi nancial reports 324

Chapter 12 Financial management strategies 330

12.1 Cash fl ow management 330

12.2 Working capital (liquidity) management 332

12.3 Profi tability management 342

12.4 Global fi nancial management 347

Billabong case study 356

HSC practice questions 359TOPIC 4: HUMAN RESOURCES 362

Chapter 13 The role of human resource management 364

13.1 The strategic role of human resource management 364

13.2 Interdependence with other key business functions 365

13.3 Outsourcing 367

Chapter 14 Key influences on human resource management 374

14.1 Stakeholders in the human resource management process 374

14.2 Legal infl uences ? the current legal framework 387

14.3 Economic infl uences 409

14.4 Technological infl uences 411

14.5 Social infl uences 411

14.6 Ethics and corporate social responsibility 415

Chapter 15 Processes of human resource management 422

15.1 Introduction 422

15.2 Acquisition 423

15.3 Development 425

15.4 Maintenance 432

15.5 Separation 440

Chapter 16 Strategies in human resource management 444

16.1 Introduction 444

16.2 Leadership styles 444

16.3 Job design 447

16.4 Recruitment 450

16.5 Training and development: current or future skills 454

16.6 Performance management 455

16.7 Rewards management 457

16.8 Global strategies: costs, skills, supply 461

16.9 Workplace disputes 463

Chapter 17 Effectiveness of human resources management 472

17.1 Introduction 472

17.2 Indicators 473

Billabong case study 492

HSC practice questions 496

Glossary 498

Index 516

ISBN: 9781742161310
ISBN-10: 1742161316
Series: Business Studies in Action Series
Audience: Primary / High School
Format: Paperback
Language: English
Number Of Pages: 536
Published: 18th August 2011
Country of Publication: AU
Edition Number: 4

Business Studies is distinctive in that it encompasses the theoretical and practical aspects of business and management in contexts which students will encounter in life. Conceptually, it offers focus areas and perspectives ranging from he planning of a business to the broader roles of management, finance, employment and marketing.

The Business Studies course is based on the contents as outlined in the NSW Board of Studies Business Studies syllabus NSW Board of Studies

Students are encouraged to use case studies that are used throughout the course in all topic areas.

The two current case studies are

Assessment Schedule 2012

Students will have access to the assessment schedule to help plan ahead

all assessment tasks that are required in order to satisfactorily complete

the Business Studies Preliminary and HSC course.

****NEW 11 BUSINESS STUDIES TASK ***

                       

                                     

Marketing MC Practice

Business Notes Online

Stimulus Material: Case Studies

QANTAS Company Profile

AUSSIEBUM (pdf, 6681 KB)

Billabong Company Profile

 Other useful links for topics:

Marketing:  McDonald's India

                 Volkswagen's Positioning

                 Big Mac Index

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